I’m Ed Spooner, a senior GTM and Business Development leader with 20 years’ experience growing storage and data solutions across UKIMEA and EMEA. I help vendors and distributors turn underperforming segments into growth engines through data-led strategy, disciplined execution, and high-impact channel activation.
How I can support your business
Define a focused storage and data growth plan for your geo or business unit. I help you segment the market, prioritise plays, and design clear motions for aaS, NPI and install-base monetisation – all mapped to achievable targets and KPIs.
Design programmes that actually move partners. From distributor value frameworks and tiered incentives to joint business plans and sales communities, I help you build repeatable structures that drive activation, pipeline and partner loyalty.
Turn your installed base into a predictable growth engine. Using dashboards, AI-driven propensity insights and structured plays, I help sales and partners prioritise refresh and upsell opportunities, improve win-rates and increase renewal revenue
Accelerate adoption of new aaS offers by aligning WW strategy with local execution. I support offer positioning, pricing guidance, sales training and pursuit support so your teams can confidently sell recurring models at scale.
Give your field and partners practical tools they’ll actually use. I create Challenger-aligned talk tracks, qualification guides (MEDDPICC), playbooks, enablement sessions and campaigns that are easy to adopt and simple to measure.
Move from anecdote to evidence. I help teams define the right KPIs, build simple reporting views, and use tools like Salesforce, Power BI and AI assistants to spot trends, course-correct early and communicate impact with clarity.
Senior GTM & Business Development Manager – Storage & Data Solutions
Ed has spent nearly two decades in the storage and data industry, leading GTM, channel and business development for one of the world’s largest technology vendors. He’s managed regional P&Ls, designed EMEA-wide programmes, and led geo-level initiatives recognised internally as best practice.Known as a “people-first” leader, Ed combines a challenger mindset with a very practical approach: clear plans, honest communication, and the discipline of doing the basics right, every time.
The person behind the numbers
Ed’s career has been built in partnership with leading vendors, distributors and solution providers across UKIMEA and EMEA, collaborating with senior stakeholders, alliance partners and channel leaders to deliver sustainable growth.
Let’s schedule an initial discussion to explore your goals and see if there’s a good fit.
